As the saying goes, you can’t delegate unless you know what the task involves. But understanding digital marketing can be pretty complex, especially if you didn’t study it as a degree in university.
How do you acquire the digital marketing knowledge to understand what a digital marketing agency is doing and whether these are the tasks that are best suited to your business? The solution is to build up your expertise and experience in the digital marketing world. So we have put together four cost-effective ways of expanding your experience in the digital world.
Use Your Passions
This method gives your passions purpose. Create a Facebook page about your interests – photography, cooking, business success, fitness, movies, or whatever it is you like. You don’t have to know everything about it, but you should have an interest in the area enough to have a conversation about it. Once you create the page, post about it and commit to posting about three times a week.
Decide on what you want the page to look like and the type of tone you want it to have. Invite people you think would be interested in engaging with the content. Start with friends and family, and then the page should bring in like-minded individuals.
Build a calendar of when and what time you will post to your page. You need to be consistent and post frequently. Monitor your conversations, use hashtags and review current news about your interest so you can share it on your page.
Participate in Meetings
If you have a digital agency that handles your digital marketing, contact them. Set up bi-weekly or monthly meetings to talk about progress. You don’t have to go to their offices. Instead, opt to join a virtual meetup to discuss SEO. When you attend meetings and listen to reports, you will learn about the tasks involved in marketing your business. If you don’t understand a concept, ask the experts, or look up the terms after the meeting. Joining these meetings will increase your knowledge and help you understand where your digital business is headed.
Use Free Digital Marketing Tools
Almost all of the effective SEO tools offer free versions for small websites. Become familiar with them, especially with the tools the agency may be using for your web properties. The following are just a few of those tools:
- Google Adwords Keyword Planner
- Google Trends
Use the free trials to test social media management and listening systems like Raven or Nuvi. Once you have used these tools, you will have a better idea of what the agency is doing for you.
Understand Google Analytics
Google Analytics can give you a lot of information about your web property. You might even want to sign up to Google Analytics University to understand the way the tools work. Make sure your website is signed up to Google Analytics so you can start tracking your own information.
Using all of these tips can help build up your digital marketing knowledge. You don’t need to use them continually, but understanding the way they work and the information they give can help you corroborate your digital marketing agency’s information.