Shopping clothes online has been a long time known process now. With the advent of digitalisation era, technology has extended its range to every other aspect of the society and so is the online shopping. Every now and then new websites come up with the clothes and accessories for women and try to allure the customers with the best of their deals and offers. I wonder, why some of the sparkling online shopping websites for women run successfully while some not? Why are only a few names overheard by every mouth while a few remain as names only in the papers? There has to be a bit different obvious, which makes some online shopping websites for women really popular amongst most of the ladies in the society. To fulfil my deep quest, I started searching a number of links online to know the reasons behind the same. I found a few answers to my questions, but then I realized that these points cannot be generalized, every person has his/her own way of looking at the things and so is applied to the online shopping websites for women. What one likes may be disliked by another and so their comparison cannot be made on a few general concepts.
The last time when I wrote about the shopping behavior patterns of men and women, I discussed how both genders view various online shopping websites and the mechanism in different ways. And today, in this article I want to discuss the various alluring features that online clothes shopping sites use to make women run after one shopping website rather than others. A few of the aspects that attract women while shopping clothes online are:-
- User Interface:- Women are not that comfortable with the computer systems. They lack that kind of patience which men have even when they are doing some online clothes shopping for themselves. The online web portals need to identify this feature and are supposed to make their online shopping website for women quite user-friendly. There are many scopes that are covered in this aspect.
- Firstly, the display of the website needs to be appealing to draw her attention towards the website. If it is not worth drawing the attention of the women, then it is quite possible that it gets ignored by most of the women. Women generally make up their mind with what they see at the first glance. For women, the first presentation of the website acts like a mannequin which is placed right in front of the entrance and women would step in only and only if the mannequin is capable of drawing her towards herself. So the online shopping website needs to have a captivating display for the women customers.
- Secondly, the search options of the online shopping websites must act smartly. She should get the most refined results while she types a single word for the product she wants. The refined results make the woman much more satisfactory to shop more from the online shopping website. If she is not satisfied with the derived results, then she has to go through all the list of products which makes her irritated and baffled and end up purchasing nothing.
- Thirdly, the categories of the clothes and accessories should be provided for an easier access to the women. An assorted category for various product lines and styles of the clothes and accessories make women much more elated and contended while they use the online shopping websites. More the categories, better the results are offered to the female customers which clear the picture for the women what to buy and what not. With a clarity in mind, she is able to spend more time on the website and lets her towards more purchases.
- Fourthly, filter options also play a necessary role in the purchases made by the women while shopping clothes online. When a clothes web portal offers a number of filters regarding price range, colors for the clothes, fabric material, sizes, and styles, then it gets quite simpler for the women to shop clothes online than that from the compiled section. When a woman goes through her filtered requirements, she gets an easy option to chose her desired clothes and accessories.
Overall, the online shopping websites for clothes need to user-friendly for the women with attractive displays and a wide range of collection of filtered search options for quicker and smarter purchases.
- Price Range:- A woman cannot stay without price comparison and bargains. She needs to get the best quality product at the lowest possible price and thus an online shopping website which offers the most reasonable price gets the most traffic from the women section. And this is how the web portals attract the maximum customers by offering various deals, discounts, promo codes and coupons. The online clothes shopping websites even offer free shipping for home deliveries to some privileged customers or waive off the charges if a specific amount of order is placed.
- A variety of the products:- A woman is only satiated at an online shopping website for clothes when she gets the best of the variety in a full-fledged range for her choice of clothes. Having a piece or two for her desired garment makes her feel leave the shopping portal early, and thus to keep her lured and attracted a full range of assortment needs to be uploaded in every possible color and fabric so that she has the control to choose among all of them.
- Product reviews:- While shopping online for clothes has not much relevance with the reviews one offers as every customer has her own ways of using and washing the clothes which affect the fabric and durability of the clothes, but still, to an extent the reviews of the customers are necessary for building the trust of the potential clients about the products of the online shopping website, the fabrics of the clothes and the delivery promises of the portal.
- Quality images:- Women get quite impressed when they see their preferred clothes on a model’s silhouette. It gives them the idea how it would suit them and thus this could be one of the attractive features for the women. The gorgeous models in stylish and trendy dresses in beautiful photo shoots images make the clothes worth the purchase for them. Any online shopping website for women must make the most of it and offer quality images to the clients to impress them with their range of products.
- Faster loading time:- Online shopping clothes websites are usually bound to have heavy traffic which is a good sign for the retailer but could be a negative sign for the women shoppers as it may reduce the loading time of a particular web page and that waiting time could prove to be a hassle. So the online shopping websites must make sure that the loading time for a particular web page should be as quick as possible as it keeps the women attracted to the shopping website for longer hours and leads to an increase in shopping items in the online cart.
- Related products:- When women wish to choose an online clothes shopping website, then she a few options in her mind about her purchase, but if the online portal automatically displays her a few related items as per the search then it proves to be a cherry on the cake. The related items allow the women to mix and match more contrasts, to team up her chosen shirt with a skirt rather than a usual pair of denim and so on. These exclusive combinations and contrasts help the women to choose products more wisely and smartly. The elegant choices she makes are given a better taste of sophistication with this option of offering related items which make her more inclined towards the online clothes shopping websites.
- Product descriptions:- Women also love to know the details one piece of apparel like what fabric it is made of, what styles it is called, the detailings designed on the costume, the ways to style the apparel, the fittings of the product in centimetres covering the height, width and the length of the costume and many more aspects. When a woman is sure about the detailed descriptions of the costume then it offers her more credibility to buy the clothes as now she is convinced at her end about what she is going to have in reality which would be truly similar to what is shown in the photograph. Without detailed description, most of the female customers are left in disdain as they do hardly get what they expected.
I know that I have mentioned that every woman has her own opinion of preferring one online shopping website on another. The above-mentioned points are just a few points which make them look at the websites for online clothes shopping at least once and depending on the material of the garments, options, variety and payment options, she chooses to become its regular customer. These aforementioned points are just a few tricks and tips on attracting the clientele towards the online shopping websites for women, but how one online portal satisfies the woman is totally in the hands of the online shopping websites and that is the true essence of maintaining one customer to come back time and again for every purchase. The criteria to satisfy a woman for online clothes shopping are many and even vary from woman to woman, so it would be hard to list them, and thus a general point could be mentioned which could help the online shopping websites to use to attract female clients.
