Banners are perfect for supplying information or advertising an event or service. Banners are cheap to produce and are effective visual attractions for people even in busy environments. There are differences in designing banners for outdoor and indoor locations, however. A successful outdoor banner may be designed in a different way to one that is placed inside. Both types of banners should be clear and easy to read, and be able to be seen from a distance. But there are differences in terms of size, placement, materials, and design depending on whether you are outside or inside with your banner. Read the following tips for designing for different banner locations.
Designing Outdoor Banners
Banners for outside use normally include PVC banners and can include pull up banners, and most are vinyl. There are many choices you need to make when you are designing banners for an outdoor location. But the main thing you need to remember is that the banner must be incredibly easy to read from a distance. Most of the time, the people seeing your banner outdoors will be at a distance. This means you cannot have any small text, or intricate images that will be lost. Also make sure that the sign is simple to read and use the correct colours for maximum impact, including the right colour combinations so that text can be easily read on the background.
Placement for Outdoor Banners
Effective banner printing for outdoor banners is optimised when you correctly locate the banner in a place where it will be seen by your intended audience. You will normally place a banner close to the location of the event or where someone can buy a product. Therefore it is important to adequately convey your call to action so people know exactly what the banner is for. Look also at how you can use materials to create a banner that is durable and able to withstand the elements.
Designing Indoor Banners
Designing display stands and pop up banners is no different to designing outdoor banners in that you want to convey a message in a bold and clear way, but it is different in that you have more freedom to design a banner as people are likely to spend a little more time reading it. Make sure the main message is clear and not too long, but you can add extra images and work a bit harder on your design and typography knowing that your audience will give it more attention.