Small online businesses are becoming more and more aggressive these days, thanks to the popularity of social media sites, group buying sites, and other e-commerce plattypes. Online business retailers are becoming more aggressive in a sense that they are more becoming proactive in their marketing methods and advertising approach. Because of these, many are realizing the importance of commercial or product photography.
Online businesses that retail products or sell their own products depend on pictures and text descriptions to entice consumers – unlike in physical shops where customers can personally see the products. This advances the importance and benefits of having good and commercial quality of products. In Sydney, Australia, many consumers are turning to online shopping because of its convenience. This trend has prompted online retailers and shops to step up their marketing and advertising styles.
If you own an online shop based in Sydney, you should invest on good quality equipment for taking photographs of your products. You can take photographs of your products on your own so long as you have the right equipment and tools with you. As a starter, you don’t have to buy the top-of-the-line equipment as you can invest on make-shift but reliable equipment pieces. The following are some of the essentials in DIY:
Digital camera or DSLR – Having digital camera or DSLR is a must if you intend to take product photography seriously. Since your business is the one that will benefit from this venture, you will need to invest on a good camera. It is not advisable to use your smart phone or tablet to take photos of your products because it is not built and designed for such photography activity. If you’re kind of short in budget, there are lots of decent cheap cameras online that you can choose from. In order to get stunning and enticing photos, it is important to invest on good quality camera.
Background paper – You would want your products’ details and designs to pop out in photographs, and you can do this by having seamless background paper. Professional product photographers use this tool to achieve the edgeless and clean look of products, highlighting the design and details of the product. This paper, basically, is a large roll of plain white paper that is hung behind or under the product with the use of two stands. You can buy this tool at photography shops or online stores.
Tripod – Even if you have steady hands, there is still a tendency that you will not get clear photos. In order to avoid having blurred or distorted photos, you should have a tripod with you. A sturdy tripod will be your key to good quality photographs. With this simple yet effective tool, you will prevent shakes while taking photographs, resulting in better and more defined photos. You don’t to buy the most expensive tripod; instead, you can invest on an affordable but sturdy one.
Light box – Your camera’s built-in flash may not be efficient in taking high-definition photos. In order to get the best quality photos, it is important to invest on a lighting equipment like lighting kits, diffuser, and reflector. With the use of these simple tools, you can achieve professional photos without the use of a photo studio. It is advisable to have three tungsten lights that are to be mounted on a stand handy. It is also advisable to have a reflector and diffuser in order to have the subject properly lighted, eliminating unwanted shadows. You can buy these tools at photography retail stores, shops that sell cheap cameras online, and even hardware stores.
By posting good quality photos of your products online, you will invite more potential clients, improving your chances for better sales.
