Simply put, website designing means planning, creating and updating a website. Website design determines the website structure, user interface, website layout, colour, navigation ergonomics etc. Although the terms website design and website development are often used interchangeably, technically web design is a subset of the web development. While designing a website, web designers consider factors like the site’s audience, function and traffic. Nowadays most of the websites are dynamic and are created using programming languages like PHP, CGI and ASP. Static website designs are generally based on HTML code.
Importance of web designing for a business
These days, no one can deny the necessity of a properly designed website in promoting a business or marketing a product. Gone are the days when only print or television advertisements were enough to grow a business. Having a website allows a business to reach a broader market or potential client base. Also in today’s highly competitive world of internet marketing, it is crucial for any business to hire a professional web design company for making a beautifully designed website with excellent usability. On an average a user takes about four to five seconds to decide whether he or she is going to continue browsing your website or not. According to research, if people do not find what they are looking for within 20 seconds, most of them get frustrated and move on to another site. So naturally a website which is aesthetically appealing as well as informative will attract more number of people. A good web design company will make sure that your business’s website stands apart from the crowd.
Factors to be considered while designing a website
- Search Engine Optimization (SEO): First and foremost, you need to have the best possible SEO utilized to your site. By keeping the SEO of your website up to the minute, your site’s ranking on different search engines will improve. An effective SEO strategy will help your website to come up among the first search results which means you will get more number of visitors on your site.
- Visual Appeal: The truth is most of the people judge by appearance. Think, if you see an attractive person, you will most likely stare at them longer than someone who is less good looking. Same thing applies to a website; an aesthetically pleasing site will keep people hooked to it for a longer period of time.
- Usability: It is one of the most crucial factors that has to be kept in mid while designing a website. The main objective of a website is to provide desired information to your existing and potential customers as quickly as possible. So inessential to say a website has to be very user friendly.
- Informative: A good website should have high quality content which will give out relevant information to visitors. A website is of no use if it lacks enough information.
In a nutshell, a good website mirrors a good business. A poorly designed website will come in the way of growing your business. Therefore, businesses should take the help of professional web designing companies to operate successfully in the market.